Pigment File is a simple discovery tool.

We help you buy makeup and personal care products with more confidence. Shopping for your exact skin tone and type is effortless. We’re starting with foundations and concealers – the categories leading the beauty industry’s growth! 

This searchable database of products available in North America is the first step. Our universal matching system can follow you across all purchasing decisions. You won’t have to guess if a product is right for you. You’ll know instantly.  

In February 2017, this beta version went live to women in technology. Since then, we’ve had conversations with hundreds of makeup shoppers. We’ve interviewed chemists and dermatologists. The next launch will be a tool that changes the way you purchase.

Keena Newell, Chief Maker + Design Associate with Techstars