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“Evenness of facial skin color is one of the main criteria influencing judgments of female attractiveness, age, and–in particular–health.”

–Nina G. Jablonski
Living Color: The Biological and Social Meaning of Skin Color, 2014

Pigment File is a simple discovery tool that helps you buy makeup with more confidence. This is a searchable database of skin tone enhancing products available in North America.

In February 2017, this beta version went live. I’ve had conversations with hundreds of makeup shoppers. I’ve interviewed chemists and dermatologists. The next launch will be a tool that changes the way you match makeup to your skin.

Keena Newell, Chief Maker