Begin by selecting a few must-haves.

  • Search by brand

  • Formula

  • Coverage

  • Desired Finish

  • Select skin types

  • Stated Wear Time

  • Hydration Preference

  • Select Exclusions for Sensitive Skin

  • Select Ingredients to Exclude

  • Animal Tested Ingredients Preference

Filed This Week

Hourglass Immaculate Liquid Powder Foundation
Hourglass relaunched Immaculate, adding more coverage and six new shades.

Just Filed

MAC Next to Nothing Face Colour
The latest foundation from MAC is a layering tool. It’s designed to work seamlessly with their range.

Estee Lauder Perfectionist Serum Compact Makeup
A travel friendly companion to the brand’s Perfectionist Liquid. This is the second “solid serum” to launch this year, following the compact by It Cosmetics.

What’s Going On With Darker Foundation Shades? 

Maria Borges is making headlines as the new face of L’Oreal Paris. From the mesmerizing eyes to the lit-from-within skin, her face makes me pause on sight. I’m ecstatic.

I wanted to share exactly how L’Oreal addresses inclusiveness in their foundation and the trend I’m seeing.

Read more…


Too Big To Fail Beauty Brands

Feb 15th, 2017

Where do we begin the conversation? The foundation category, the part every beauty nerd obsesses over, should have a proper paradise. A dedicated platform where every product is neatly filed… and searchable.

Now that they’re all filed in this database, it’s remarkably clear that three brands rise to the top of the heap. Beneath them, more than 100 brands also contend for our dollars.

Considering three factors:

1. Number of formulas
2. Variety among those formulas
3. Color range offered

Read more…