Skin color is complicated.

 

Skin changes often. 

 

  Everyone should have access to an even skin tone.

You’re here early.

We’re engineering a modern way to match makeup to your skin. Join the beta.

Browse our database. 

Select a few must-haves.

  • Search by brand

  • Formula

  • Coverage

  • Desired Finish

  • Select skin types

  • Stated Wear Time

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  • Select Exclusions for Sensitive Skin

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  • Animal Tested Ingredients Preference


Just Filed

October 31, 2017


L.A. Colors Truly Matte Foundation
The brand released a full coverage product. It’s one of the lowest price points in the database.


Lancome Bienfait Teinte Beauty Balm
Updated File: Price increase, Fewer shades
Lancome’s BB cream is available in one less shade.


Lancome Teint Idole Ultra Longwear Foundation Stick
Updated File: New shades
The foundation stick is available in 10 more shades. 


Clinique Beyond Perfecting Powder Foundation + Concealer
Updated File: Price increase, New shades
Clinique’s powder is available in 3 more shades. 

October 16, 2017


Huda Beauty FauxFilter Foundation
The first foundation from Huda Beauty is a dewy formula for normal skin.


Revlon PhotoReady Insta-Filter Foundation
Revlon expands the PhotoReady collection. It joins two other drugstore brands that crossed the $17 mark this year, Burt’s Bees and Boot’s No. 7.


Clarins Everlasting Cushion Foundation SPF 50
Clarins introduces a cushion with high sun protection.


Clarins Everlasting Compact Foundation SPF 9
Clarins updated its powder foundation formula, expanding from 6 shades to 13. The price increased by $2.


Found Nourishing Liquid Foundation
The new semi-natural brand launches with a foundation available in 8 shades.


Found BB Cream
A sheer formula, for dry skin, from the new affordable brand.


Found Mattifying Powder Foundation
This mattifying powder gives drugstore shoppers a choice that costs $1-3 less than it’s competitors.

September


Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
The Fenty collection launches with 40 shades. It becomes one of four brands in the database to offer 40+ shades.


Too Faced Peach Perfect Foundation
This formula is very different from the brand’s popular Born This Way. Peach Perfect is long wearing and controls oil.


Guerlain Lingerie de Peau Aqua Nude Foundation
Guerlain expands its collection with a sheer product. The price point is significantly lower than previous foundations.


Sephora Collection Make No Mistake Foundation and Concealer Stick
The retailer adds a stick formula to its range. It’s the most inexpensive stick foundation available at Sephora.


CYO Long Lasting Foundation Lifeproof
This new brand is developed by Walgreens, exclusively for its stores.


Juice Beauty Phyto-Pigments Youth Cream Compact Foundation
Juice Beauty adds to its Phyto-Pigments collection with this unique dish compact packaging.

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