Begin by selecting a few must-haves.
Just Filed
The Balm Even Steven Whipped Foundation
A new mattifying cream. Cruelty-free shoppers are getting more options in this price range.
Revlon Youth FX Fill + Blur Foundation
Revlon heads upmarket and launches its most expensive foundation.
Tarte Clay Stick Foundation
This launch confirms the hydrating stick trend. Tarte offers 12 shades, half the shades it originally offered in the initial Amazonian Clay.
Cle De Peau Beaute Radiant Stick Foundation
A new hydrating stick that applies in a sheer layer. It’s designed to be paired with the brand’s signature concealer.
The Ordinary Coverage Foundation
Full coverage at this price is rare. There are only three brands that pull off this pricing model and offer 20+ shades.
You’re here first.
Phase two, the easiest way to find a color match,is launching soon.
What’s Going On With Darker Foundation Shades?
I wanted to share exactly how L’Oreal addresses inclusiveness in their foundation and the trend I’m seeing.