Begin by selecting a few must-haves.
Filed This Week
Hourglass Immaculate Liquid Powder Foundation
Hourglass relaunched Immaculate, adding more coverage and six new shades.
MAC Next to Nothing Face Colour
The latest foundation from MAC is a layering tool. It’s designed to work seamlessly with their range.
Estee Lauder Perfectionist Serum Compact Makeup
A travel friendly companion to the brand’s Perfectionist Liquid. This is the second “solid serum” to launch this year, following the compact by It Cosmetics.
I wanted to share exactly how L’Oreal addresses inclusiveness in their foundation and the trend I’m seeing.
Feb 15th, 2017
Where do we begin the conversation? The foundation category, the part every beauty nerd obsesses over, should have a proper paradise. A dedicated platform where every product is neatly filed… and searchable.
Now that they’re all filed in this database, it’s remarkably clear that three brands rise to the top of the heap. Beneath them, more than 100 brands also contend for our dollars.
Considering three factors:
1. Number of formulas
2. Variety among those formulas
3. Color range offered