Skin color is complicated.


Skin changes often. 


  Everyone should have access to an even skin tone.

You’re here early.

We’re engineering a modern way to match makeup to your skin. Join the beta.

Browse our database. 

Select a few must-haves.

  • Search by brand

  • Formula

  • Coverage

  • Desired Finish

  • Select skin types

  • Stated Wear Time

  • Hydration Preference

  • Select Exclusions for Sensitive Skin

  • Select Ingredients to Exclude

  • Animal Tested Ingredients Preference

Just Filed

november 2017

Maybelline Super Stay Full Coverage Foundation
The new formula features 24 hours of wear-time.

Rodial Airbrush Makeup
Updated File: New shade
Rodial’s full coverage cream is available in 1 new shade.

Vichy DermaFinish Corrective Foundation Stick
Vichy expands the fragrance-free DermaFinish collection with a stick, to be used alongside the liquid DermaFinish formula. 

october 2017

L.A. Colors Truly Matte Foundation
The brand released a full coverage product. It’s one of the lowest price points in the database.

Lancome Bienfait Teinte Beauty Balm
Updated File: Price increase, Fewer shades
Lancome’s BB cream is available in one less shade.

Lancome Teint Idole Ultra Longwear Foundation Stick
Updated File: New shades
The foundation stick is available in 10 more shades.

Clinique Beyond Perfecting Powder Foundation + Concealer
Updated File: Price increase, New shades
Clinique’s powder is available in 3 more shades.

Huda Beauty FauxFilter Foundation
The first foundation from Huda Beauty is a dewy formula for normal skin.

Revlon PhotoReady Insta-Filter Foundation
Revlon expands the PhotoReady collection. It joins two other drugstore brands that crossed the $17 mark this year, Burt’s Bees and Boot’s No. 7.

Clarins Everlasting Cushion Foundation SPF 50
Clarins introduces a cushion with high sun protection.

Clarins Everlasting Compact Foundation SPF 9
Clarins updated its powder foundation formula, expanding from 6 shades to 13. The price increased by $2.

Found Nourishing Liquid Foundation
The new semi-natural brand launches with a foundation available in 8 shades.

Found BB Cream
A sheer formula, for dry skin, from the new affordable brand.

Found Mattifying Powder Foundation
This mattifying powder gives drugstore shoppers a choice that costs $1-3 less than it’s competitors.




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