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Filed This Week

Tarte Clay Stick Foundation
This launch confirms the hydrating stick trend. Tarte offers 12 shades, half the shades it originally offered in the original Amazonian Clay.  

Just Filed

Cle De Peau Beaute Radiant Stick Foundation
A new hydrating stick that applies in a sheer layer. It’s designed to be paired with the brand’s signature concealer.

The Ordinary Coverage Foundation
Full coverage at this price is rare. There are only three brands that pull off this pricing model and offer 20+ shades.

Covergirl Vitalist Healthy Elixir Foundation
With this launch, Covergirl now offers three liquids with SPF 20. Of these, only Vitalist claims to hydrate.

You’re here first.

Phase two, the easiest way to find a color match,is launching soon.


What’s Going On With Darker Foundation Shades?

I wanted to share exactly how L’Oreal addresses inclusiveness in their foundation and the trend I’m seeing.

Read more…